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MADres will develop four playbooks and accompanying video material, supported by activities such as coaching and speaker engagement. All resources will be made publicly available. For BEDA members and those belonging to BEDA’s member organisations, additional actions will be provided to support #impactbydesign.

Find Out More
From October 2026: Glorious 42 expert access and booking for your events
From 2027: Workshop materials and Train-the-Trainer systems
Stay tuned: Acceleration programmes for the three objectives

Playbooks as Navigation Tools

The playbooks are intended to support designers and educators to overcome barriers to implementing projects and initiatives related to digital ethics, planetary design, and accessibility. These playbooks synthesise practical knowledge and best-practice cases with business case development.

Three upright playbooks with MADres' Key Visuals stand against a blue background. The covers are yellow, pink, and ochre, each featuring the title

Train-the-Trainer: Spreading the Knowledge

Knowledge — much like a ‘well-cooked Pan Galactic Gargle Blaster’ — must be handled with care. The Train-the-Trainer initiative is straightforward: rather than relying solely on the playbooks, trainers are equipped with the playbooks and additional workshop materials, enabling them to share the knowledge more effectively. This opportunity is open to all BEDA members – stay tuned for further information.

Are you a design museum or design organisation that’s interested, but not yet a BEDA member?

Contact Us Here
BEDA Design Forum | 2026 | Munich

Deep Talk: The Gateway to Knowledge — Starting Autumn 2026

The MADres ‘Deep Talk’ is an advanced opportunity that allows BEDA members to reserve a slot with the MADres Expert Board, the Glorious 42 through an easy-to-use booking system for a conference, symposium, or consultation. This will be available from mid-2026.

As we are inspired by ‘Hitchhikers Guide to the Galaxy’ by Douglas Adams, here’s a more fun way of explaining Deep Talk.

The most extraordinary supercomputer, ‘Deep Thought’, famously declared that the answer to life, the universe, and everything is ‘42’ — but neither the question nor the reason why it is 42 was provided. This reflects the situation that Design and BEDA are often confronted with — and where a powerful network of experts comes into play: the Glorious 42. We might not know the questions BEDA or MADres will face, but the G42 are quite likely to know the answers.

With the G42, MADres offers this response: ‘Expert knowledge for questions we do not yet know.’
Panel discussion at the BEDA Design Forum 2026, with four speakers seated on stage in front of a large blue backdrop. One speaker is holding a microphone while the others listen and take notes. Branded displays featuring “BEDA Design Forum,” “MADres,” and the event theme “Beyond Thoughtless Design” are positioned beside the stage. Small tables with microphones and water glasses are placed in front of the panel.
BEDA Design Forum | 2026 | Munich

Heart of Change: Accelerating Innovation

Even the wisest sometimes need an outside expert perspective. That’s where Heart of Change comes into play. It’s an acceleration programme designed to support designer minds in achieving breakthrough solutions and innovations. The programme features peer-to-peer expert coaching, where knowledge is not merely dispensed but collaboratively built. This ensures that ideas can evolve through online coaching sessions.

Are you a designer or a design agency? The booking system will be available soon.

A group of people gather around a tabletop covered with paper models and handwritten notes. Cutouts of buses, a tree, and a building are arranged on a large sheet of paper, suggesting a creative planning or workshop activity. One participant adjusts a paper bus labelled
BEDA Design Forum | 2022 | Kaunas | © Darius Gumbrevičius

Design is About Shaping the Future; Policy is How to Make it Stick

In recent years, the landscape that design navigates has changed dramatically. Today’s Design is about innovation and supporting market value, and it’s also about creating social cohesion, meaning and understanding in uncertain environments. This has to be taken into account by Design Policies and policy makers. For this, the MADres team researches and aims to develop a Living Design Policy Framework. And, BEDA members can contribute to the development of this by serving as Policy Test Labs, thereby enhancing the iterative development process. Not a BEDA member but interested?

Contact Us Here
Close-up of a participant writing on a sticky note attached to a workshop board covered with colourful notes. The image focuses on a hand holding a pen, with the notes and background softly blurred, capturing a collaborative brainstorming or co-creation activity in a meeting setting.
BEDA Design Forum | 2026 | Munich

The Glorious 42: The Keepers of the Answer

G42 is not just a group of experts—it is a consortium of design-driven individuals who draw on their deep understanding of design and the European economic and political ecosystem. Whether the focus is on sustainable manufacturing, disruptive innovation, or tackling wicked problems, G42 sets the stage for a promising answer. Their motto: The answer is 42 – for the questions we do not yet know.

Meet the G42
Group photo of approximately 20 people standing on a patterned tile courtyard beneath a leafy vine-covered pergola. The group is arranged in several rows under hanging lanterns, surrounded by dense greenery and bamboo. The outdoor setting is shaded, with natural light filtering through the foliage, creating an informal gathering atmosphere.
G42 Workation | 2026 | Mallorca
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